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taptica.com

taptica.com is SSL secured

Free website and domain report on taptica.com

Last Updated: 9th August, 2020 Update Now
Overview

Snoop Summary for taptica.com

This is a free and comprehensive report about taptica.com. The domain taptica.com is currently hosted on a server located in Virginia in United States with the IP address 34.73.10.176, where USD is the local currency and the local language is English. Our records indicate that taptica.com is owned/operated by Taptica LTD. Taptica.com is expected to earn an estimated $20 USD per day from advertising revenue. The sale of taptica.com would possibly be worth $14,438 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Taptica.com receives an estimated 6,935 unique visitors every day - a huge amount of traffic! This report was last updated 9th August, 2020.

About taptica.com

Site Preview: taptica.com taptica.com
Title: Taptica - Global Mobile Advertising Technology
Description: Taptica is a global mobile advertising technology company that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today.
Keywords and Tags: internet services
Related Terms: global sources, global sources com
Fav Icon:
Age: Over 12 years old
Domain Created: 18th January, 2012
Domain Updated: 19th January, 2019
Domain Expires: 18th January, 2021
Review

Snoop Score

3/5 (Great!)

Valuation

$14,438 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 61,715
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 6,935
Monthly Visitors: 211,080
Yearly Visitors: 2,531,275
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $20 USD
Monthly Revenue: $602 USD
Yearly Revenue: $7,214 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: taptica.com 11
Domain Name: taptica 7
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.58 seconds
Load Time Comparison: Faster than 56% of sites

PageSpeed Insights

Avg. (All Categories) 62
Performance 39
Accessibility 96
Best Practices 77
SEO 80
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.taptica.com/
Updated: 9th August, 2020

1.98 seconds
First Contentful Paint (FCP)
51%
35%
14%

0.00 seconds
First Input Delay (FID)
97%
1%
2%

Simulate loading on desktop
39

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for taptica.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 40 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive taptica.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
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Script
https://www.gstatic.com/recaptcha/api2/logo_48.png
1103.9899999741
1106.6090001259
2762
2228
200
image/png
Image
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
1105.5240000132
1107.8050001524
11343
10748
200
font/woff2
Font
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
1106.1510001309
1108.8950000703
11382
10788
200
font/woff2
Font
https://www.google.com/recaptcha/api2/webworker.js?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN
1135.3490001056
1154.6310000122
781
102
200
text/javascript
Other
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=5lecjrganuv
1431.7030000966
1456.4990000799
2062
8001
200
text/html
Document
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/styles__ltr.css
2038.4900001809
2039.5009999629
25883
50696
200
text/css
Stylesheet
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
2039.6259999834
2039.7980001289
133869
339652
200
text/javascript
Script
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
2100.3600000404
2100.437000161
11343
10748
200
font/woff2
Font
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
2100.7150001824
2100.7779999636
11382
10788
200
font/woff2
Font
https://www.google.com/recaptcha/api2/reload?k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU
2163.2840000093
2353.4689999651
11225
13312
200
application/json
XHR
https://www.gstatic.com/recaptcha/api2/refresh_2x.png
2379.4589999598
2382.4720000848
1133
600
200
image/png
Image
https://www.gstatic.com/recaptcha/api2/audio_2x.png
2379.7430000268
2383.0099999905
1063
530
200
image/png
Image
https://www.gstatic.com/recaptcha/api2/image_2x.png
2380.131999962
2383.303000126
1133
600
200
image/png
Image
https://www.gstatic.com/recaptcha/api2/info_2x.png
2380.5050000083
2383.8450000621
1198
665
200
image/png
Image
https://www.gstatic.com/recaptcha/api2/undo_2x.png
2380.7840000372
2384.1840000823
1114
581
200
image/png
Image
https://www.google.com/js/bg/Tt0mLDKZlf_cow3Xat8Z87ITm0Gj_eaE9na0fCfZ4RQ.js
2403.7950001657
2403.9130001329
6132
12511
200
text/javascript
Script
https://www.taptica.com/wp-json/pum/v1/analytics/?event=open&pid=10716&_cache=1597016743656
2434.2229999602
2567.1490000095
528
0
204
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
222.692
9.124
235.419
8.523
256.266
41.968
298.583
50.772
352.849
6.069
374.801
5.219
394.323
22.11
422.143
7.526
434.338
16.971
454.023
10.429
467.245
90.095
557.367
12.609
581.078
5.28
612.341
28.745
646.522
81.133
734.843
23.886
758.762
67.181
830.984
140.66
974.969
11.256
986.484
7.51
1009.52
9.129
1061.378
12.903
1075.725
85.532
1161.808
7.664
1178.311
123.236
1306.539
19.798
1329.884
6.148
1336.113
109.19
1450.502
11.838
1462.661
7.34
1482.468
124.31
1606.895
11.919
1621.897
10.291
1633.128
372.971
2012.564
52.994
2076.935
60.736
2142.587
6.78
2155.138
49.831
2205.477
5.282
2231.352
19.223
2251.208
18.481
2270.602
20.931
2292.439
20.193
2313.398
18.378
2332.413
15.968
2349.055
15.339
2365.134
15.299
2381.046
14.566
2395.65
56.594
2452.624
19.951
2479.631
25.035
2510.968
9.719
2526.83
11.876
2542.264
12.172
2556.777
11.906
2569.735
9.398
2579.167
6.389
2588.839
9.006
2597.876
11.836
2615.606
6.942
2637.838
14.208
2652.113
6.843
2676.722
8.4
2689.045
5.869
2701.542
35.385
2737.984
97.136
2843.097
81.282
2924.492
8.232
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Minify CSS — Potential savings of 9 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Taptica.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/css/main.css?v=1591026642
52313
9427
Minify JavaScript — Potential savings of 3 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Taptica.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/js/scripts.js
7882
3457
Remove unused CSS — Potential savings of 72 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Taptica.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/css/main.css?v=1591026642
52313
48863
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/styles__ltr.css
25883
24837
Remove unused JavaScript — Potential savings of 59 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
60571
Efficiently encode images — Potential savings of 165 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
92196
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
76378
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 100 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Taptica.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Uses efficient cache policy on static assets — 7 resources found
Taptica.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js
7200000
19085
https://www.gstatic.com/recaptcha/api2/logo_48.png
604800000
2762
https://www.gstatic.com/recaptcha/api2/info_2x.png
604800000
1198
https://www.gstatic.com/recaptcha/api2/image_2x.png
604800000
1133
https://www.gstatic.com/recaptcha/api2/refresh_2x.png
604800000
1133
https://www.gstatic.com/recaptcha/api2/undo_2x.png
604800000
1114
https://www.gstatic.com/recaptcha/api2/audio_2x.png
604800000
1063
Avoids an excessive DOM size — 655 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
655
Maximum DOM Depth
SHOW DETAILS
15
Maximum Child Elements
SHOW DETAILS
23
Avoid chaining critical requests — 30 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Taptica.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 112 requests • 21,562 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
112
22079389
Media
3
15514227
Image
53
5612250
Script
23
626125
Font
12
160322
Stylesheet
11
124336
Document
3
27367
Other
7
14762
Third-party
38
761706
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
This website uses cookies to improve functionality and performance. If you cont…
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
ADVERTISERS MOBILE VIDEO CONTACT US PUBLISHERS TECHNOLOGY COMPANY ABOUT PRESS P…
0.00084639788072255
SIGN IN/UP EN CN JP KR
0.00047294138671671
Trusted By The Best
0.00027000056566156
the
0.00011496596019903
ADVERTISERS
3.747105052585E-5
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 11 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
1720
186
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
559
124
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
9685
123
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
1526
109
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=5lecjrganuv
2052
97
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
1420
86
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=5lecjrganuv
2149
81
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
9615
70
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
1906
61
https://www.taptica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
1635
51
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
2697
50

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.4 s
The time taken for the first image or text on the page to be rendered.
Total Blocking Time — 240 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 2.6 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 190 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.6 s
The time taken for the primary content of the page to be rendered.

Opportunities

Defer offscreen images — Potential savings of 205 KiB
Time to Interactive can be slowed down by resources on the page. Taptica.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
149342
https://www.taptica.com/wp-content/themes/taptica3/assets/img/preloader.png
60986
60986
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Taptica.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://taptica.com/
0
http://www.taptica.com/
190
https://www.taptica.com/
190

Diagnostics

Reduce JavaScript execution time — 1.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
1016.299
920.921
44.901
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
365.553
137.681
1.398
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=5lecjrganuv
358.645
336.497
1.695
Unattributable
255.473
6.41
0.146
https://www.taptica.com/
189.798
46.95
3.051
https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&co=aHR0cHM6Ly93d3cudGFwdGljYS5jb206NDQz&hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&size=invisible&badge=bottomright&cb=mzffv9iuvpxr
103.657
79.905
1.708
https://www.taptica.com/wp-content/uploads/pum/pum-site-scripts.js?defer&generated=1588547882&ver=1.10.1
90.336
75.999
1.316
https://www.taptica.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
70.427
7.998
0.436
https://www.taptica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
60.334
54.522
1.764
Minimize main-thread work — 2.7 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1764.233
Other
286.068
Rendering
215.276
Style & Layout
188.559
Parse HTML & CSS
82.06
Script Parsing & Compilation
72.535
Garbage Collection
41.429

Metrics

Speed Index — 3.9 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 6.1 s
The timing of the largest text or image that is painted.
Time to Interactive — 6.2 s
The time taken for the page to become fully interactive.

Opportunities

Eliminate render-blocking resources — Potential savings of 890 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Taptica.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Courgette|Poppins:400,500|Zilla+Slab:400,400i,500,500i,600,700
1684
230
https://www.taptica.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-2.min.css?ver=2.4.3
3311
70
https://www.taptica.com/wp-includes/css/dist/block-library/style.min.css?ver=5.4.2
8181
190
https://www.taptica.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.1.9
1047
150
https://www.taptica.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.css?ver=1
671
150
https://www.taptica.com/wp-content/plugins/wpml-translation-management/res/css/admin-bar-style.css?ver=2.9.6
492
150
https://www.taptica.com/wp-content/uploads/pum/pum-site-styles.css?generated=1588547882&ver=1.10.1
3450
150
https://www.taptica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
35249
150
https://www.taptica.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
4515
70
https://www.taptica.com/wp-content/plugins/cf7-invisible-recaptcha/js/cf7_invisible_recaptcha.js?ver=1.2.3
1956
70
https://www.taptica.com/wp-content/themes/taptica3/css/owl.carousel.min.css
1421
70
https://www.taptica.com/wp-content/themes/taptica3/css/main.css?v=1591026642
52313
190
Properly size images — Potential savings of 1,627 KiB
Images can slow down the page's load time. Taptica.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/iphone.png
3847393
1293195
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
141943
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
113534
https://www.taptica.com/wp-content/uploads/2019/02/news-feat.png
56103
48624
https://www.taptica.com/wp-content/uploads/2019/01/Featured-image-e1549271790599.jpg
50890
30671
https://www.taptica.com/wp-content/uploads/2019/02/hiring.png
13446
10737
https://www.taptica.com/wp-content/uploads/2019/02/feat-event.png
16761
7878
https://www.taptica.com/wp-content/uploads/2016/07/Mobile-Marketing.png
9639
6169
https://www.taptica.com/wp-content/uploads/2019/02/instagram_tap_icon@2x.png
3921
3485
https://www.taptica.com/wp-content/uploads/2019/02/twetter_tap_icon@2x.png
3017
2682
https://www.taptica.com/wp-content/uploads/2019/02/youtube_tap_icon@2x.png
2868
2626
https://www.taptica.com/wp-content/uploads/2019/02/linkdein_tap_icon@2x.png
2692
2465
https://www.taptica.com/wp-content/uploads/2019/02/facebook_tap_icon@2x.png
2348
2087
Serve images in next-gen formats — Potential savings of 5,123 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/iphone.png
3847393
3787924
https://www.taptica.com/wp-content/uploads/2019/02/Like.png
657900
653116
https://www.taptica.com/wp-content/uploads/2019/02/Play.png
374741
370943
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
143767
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
121634
https://www.taptica.com/wp-content/uploads/2019/02/Target.png
72876
63914
https://www.taptica.com/wp-content/themes/taptica3/assets/img/preloader.png
60986
60196
https://www.taptica.com/wp-content/uploads/2019/02/news-feat.png
56103
34349
https://www.taptica.com/wp-content/uploads/2019/01/Featured-image-e1549271790599.jpg
50890
10188

Diagnostics

Avoid enormous network payloads — Total size was 9,475 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/iphone.png
3847751
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/home_desktop.mp4
3136926
https://www.taptica.com/wp-content/uploads/2019/02/Like.png
658256
https://www.taptica.com/wp-content/uploads/2019/02/Play.png
375097
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
187068
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149699
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
https://www.taptica.com/wp-content/uploads/2019/02/Target.png
73231
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/zillaslab/v5/dFa5ZfeM_74wlPZtksIFYskZ6HOpW3pwfa0.woff2
3.8489999715239
https://fonts.gstatic.com/s/zillaslab/v5/dFa6ZfeM_74wlPZtksIFajo6_V6LVlA.woff2
3.1629998702556
https://fonts.gstatic.com/s/zillaslab/v5/dFa5ZfeM_74wlPZtksIFYuUe6HOpW3pwfa0.woff2
3.1069999095052
https://fonts.gstatic.com/s/zillaslab/v5/dFa4ZfeM_74wlPZtksIFaj8K_1SMdFJ6dQ.woff2
2.9140000697225
https://fonts.gstatic.com/s/poppins/v12/pxiEyp8kv8JHgFVrJJfecnFHGPc.woff2
4.7750000376254
https://fonts.gstatic.com/s/courgette/v7/wEO_EBrAnc9BLjLQAUk1VvoK_kgXiQ.woff2
5.8969999663532
https://fonts.gstatic.com/s/zillaslab/v5/dFa5ZfeM_74wlPZtksIFYoEf6HOpW3pwfa0.woff2
3.5999999381602
https://fonts.gstatic.com/s/poppins/v12/pxiByp8kv8JHgFVrLGT9Z1xlFd2JQEk.woff2
2.1710000000894
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
2.2810001391917
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
2.7439999394119
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
0.077000120654702
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
0.062999781221151
Reduce the impact of third-party code — Third-party code blocked the main thread for 620 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
492868
539.146
SHOW DETAILS
40368
77.451
SHOW DETAILS
162006
0
SHOW DETAILS
35560
0
SHOW DETAILS
19829
0
SHOW DETAILS
10303
0
SHOW DETAILS
772
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
line: 1
96

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of taptica.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Taptica.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Taptica.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
ADVERTISERS MOBILE VIDEO CONTACT US PUBLISHERS TECHNOLOGY COMPANY ABOUT PRESS P…
Ad the Right User Reach your most valuable users around the world - anywhere, a…
Stay Tuned Join Taptica’s Newsletter ADVERTISERS PUBLISHERS TECHNOLOGY RES…

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
MOBILE
ABOUT
BLOG
JP
ADVERTISERS
Read More
VIDEO
Tremor Video
Read More
Read More
TECH
Read More
Read More
Read More
Read More
Read More
See More
Read More
input
Advertisers Terms & Conditions
Privacy Policy
Publishers Terms & Conditions
CCPA

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
77

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that taptica.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.3.7
jQuery
3.3.1
Moment.js
2.24.0
Moment Timezone
0.5.23
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://taptica.com/
http://www.taptica.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 8 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
3
Medium
80

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for taptica.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of taptica.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 16 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of taptica.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of taptica.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 27.7 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://taptica.com/
http://www.taptica.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 58
Performance 11
Accessibility 98
Best Practices 77
SEO 82
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.taptica.com
Updated: 9th August, 2020

2.37 seconds
First Contentful Paint (FCP)
35%
51%
14%

0.02 seconds
First Input Delay (FID)
93%
2%
5%

Simulate loading on mobile
11

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for taptica.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Minify JavaScript — Potential savings of 3 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Taptica.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/js/scripts.js
7882
3457
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 10 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Taptica.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Uses efficient cache policy on static assets — 7 resources found
Taptica.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js
7200000
19085
https://www.gstatic.com/recaptcha/api2/logo_48.png
604800000
2762
https://www.gstatic.com/recaptcha/api2/info_2x.png
604800000
1198
https://www.gstatic.com/recaptcha/api2/image_2x.png
604800000
1133
https://www.gstatic.com/recaptcha/api2/refresh_2x.png
604800000
1133
https://www.gstatic.com/recaptcha/api2/undo_2x.png
604800000
1114
https://www.gstatic.com/recaptcha/api2/audio_2x.png
604800000
1063
Avoids an excessive DOM size — 678 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
678
Maximum DOM Depth
SHOW DETAILS
15
Maximum Child Elements
SHOW DETAILS
23
Avoid chaining critical requests — 30 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Taptica.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 112 requests • 21,560 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
112
22077859
Media
3
15514228
Image
53
5611757
Script
23
626285
Font
12
160319
Stylesheet
11
124563
Document
3
26220
Other
7
14487
Third-party
38
760643
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
This website uses cookies to improve functionality and performance. If you cont…
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
7952
1018
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
43703
462
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
2126
418
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
7509
349
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=tpvbuw3wjb6n
9504
346
https://www.taptica.com/
1763
314
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
7110
314
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
43393
228
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
8970
208
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=tpvbuw3wjb6n
9850
204
https://www.taptica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
5820
192
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
12210
177
https://www.taptica.com/
3720
142
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
43260
133
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=tpvbuw3wjb6n
9383
121
https://www.taptica.com/wp-content/uploads/pum/pum-site-scripts.js?defer&generated=1588547882&ver=1.10.1
44165
93
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
12899
88
https://www.google-analytics.com/analytics.js
5280
85
https://www.google.com/js/bg/Tt0mLDKZlf_cow3Xat8Z87ITm0Gj_eaE9na0fCfZ4RQ.js
7424
85
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
43621
82

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://taptica.com/
0
3.8860000204295
249
0
301
text/html
http://www.taptica.com/
4.2629999807104
7.9890000051819
367
0
301
text/html
https://www.taptica.com/
8.2430000184104
18.71500001289
13109
59086
200
text/html
Document
https://fonts.googleapis.com/css?family=Courgette|Poppins:400,500|Zilla+Slab:400,400i,500,500i,600,700
32.711000007112
48.356999992393
1911
8158
200
text/css
Stylesheet
https://www.googletagmanager.com/gtag/js?id=UA-85401087-1
32.94200001983
55.275999999139
35560
88709
200
application/javascript
Script
https://www.google.com/recaptcha/api.js?onload=renderGoogleInvisibleRecaptchaFront&render=explicit
119.41599997226
144.87800002098
1311
754
200
text/javascript
Script
https://www.taptica.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-2.min.css?ver=2.4.3
33.103999972809
41.448000003584
3311
16845
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
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14.755
439.944
5.837
445.81
7.35
461.63
66.521
536.229
113.783
654.195
10.46
677.31
42.472
722.144
14.202
741.217
41.235
810.471
9.086
825.271
7.013
869.481
78.552
948.102
9.076
971.29
115.54
1087.076
21.343
1110.158
6.153
1116.424
87.143
1206.382
11.809
1218.588
7.362
1232.393
104.445
1336.943
11.842
1349.522
6.153
1356.202
254.461
1614.884
46.537
1671.294
51.969
1728.347
6.303
1734.701
6.002
1746.004
44.256
1840.087
44.088
1889.466
17.959
1910.1
6.844
1919.506
11.823
1931.353
18.649
1950.714
12.006
1966.33
5.791
1974.137
9.207
1987.868
11.977
2001.374
15.24
2016.666
8.428
2025.111
15.074
2040.21
9.829
2050.71
15.91
2069.915
13.282
2083.944
16.04
2100.032
14.482
2114.688
18.84
2133.901
13
2150.13
16.478
2167.69
15.599
2184.989
15.002
2205.43
11.314
2221.278
6.318
2258.706
30.237
2289.015
86.455
2382.203
51.105
2434.156
6.387
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 139 KiB
Images can slow down the page's load time. Taptica.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
61044
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
48826
https://www.taptica.com/wp-content/uploads/2019/02/news-feat.png
56103
32648
Minify CSS — Potential savings of 9 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Taptica.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/css/main.css?v=1591026642
52313
9427
Remove unused CSS — Potential savings of 72 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Taptica.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/css/main.css?v=1591026642
52313
49133
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/styles__ltr.css
25883
24837
Remove unused JavaScript — Potential savings of 59 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
60586
Efficiently encode images — Potential savings of 165 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
92196
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
76378

Metrics

First Contentful Paint — 4.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 16.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 26.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 27.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,840 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 11.2 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 1,020 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.6 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 430 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive taptica.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 9477 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,960 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Taptica.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Courgette|Poppins:400,500|Zilla+Slab:400,400i,500,500i,600,700
1911
930
https://www.taptica.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-2.min.css?ver=2.4.3
3311
480
https://www.taptica.com/wp-includes/css/dist/block-library/style.min.css?ver=5.4.2
8181
930
https://www.taptica.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.1.9
1047
480
https://www.taptica.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.css?ver=1
671
480
https://www.taptica.com/wp-content/plugins/wpml-translation-management/res/css/admin-bar-style.css?ver=2.9.6
492
480
https://www.taptica.com/wp-content/uploads/pum/pum-site-styles.css?generated=1588547882&ver=1.10.1
3450
630
https://www.taptica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
35249
1380
https://www.taptica.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
4515
330
https://www.taptica.com/wp-content/plugins/cf7-invisible-recaptcha/js/cf7_invisible_recaptcha.js?ver=1.2.3
1956
330
https://www.taptica.com/wp-content/themes/taptica3/css/owl.carousel.min.css
1421
180
https://www.taptica.com/wp-content/themes/taptica3/css/main.css?v=1591026642
52313
1680
Defer offscreen images — Potential savings of 1,132 KiB
Time to Interactive can be slowed down by resources on the page. Taptica.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/uploads/2019/02/Like.png
657900
548250
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
186711
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
149342
https://www.taptica.com/wp-content/themes/taptica3/assets/img/preloader.png
60986
60986
https://www.taptica.com/wp-content/uploads/2019/02/Target.png
72876
60730
https://www.taptica.com/wp-content/uploads/2019/02/news-feat.png
56103
56103
https://www.taptica.com/wp-content/uploads/2019/01/Featured-image-e1549271790599.jpg
50890
50890
https://www.taptica.com/wp-content/uploads/2019/02/feat-event.png
16761
16761
https://www.taptica.com/wp-content/uploads/2016/07/Mobile-Marketing.png
9639
9639
https://www.taptica.com/wp-content/uploads/2019/02/instagram_tap_icon@2x.png
3921
3921
https://www.taptica.com/wp-content/uploads/2019/02/twetter_tap_icon@2x.png
3017
3017
https://www.taptica.com/wp-content/uploads/2019/02/youtube_tap_icon@2x.png
2868
2868
https://www.taptica.com/wp-content/uploads/2019/02/linkdein_tap_icon@2x.png
2692
2692
https://www.taptica.com/wp-content/uploads/2019/02/applike_50px-1.png
2421
2421
https://www.taptica.com/wp-content/uploads/2019/02/facebook_tap_icon@2x.png
2348
2348
https://www.taptica.com/wp-content/uploads/2019/02/DigitalTurbine_50px.png
2148
2148
Serve images in next-gen formats — Potential savings of 5,123 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/iphone.png
3847393
3787924
https://www.taptica.com/wp-content/uploads/2019/02/Like.png
657900
653116
https://www.taptica.com/wp-content/uploads/2019/02/Play.png
374741
370943
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
186711
143767
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149342
121634
https://www.taptica.com/wp-content/uploads/2019/02/Target.png
72876
63914
https://www.taptica.com/wp-content/themes/taptica3/assets/img/preloader.png
60986
60196
https://www.taptica.com/wp-content/uploads/2019/02/news-feat.png
56103
34349
https://www.taptica.com/wp-content/uploads/2019/01/Featured-image-e1549271790599.jpg
50890
10188
Avoid multiple page redirects — Potential savings of 1,260 ms
Redirects can cause additional delays before the page can begin loading. Taptica.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://taptica.com/
0
http://www.taptica.com/
630
https://www.taptica.com/
630

Diagnostics

Avoid enormous network payloads — Total size was 9,473 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/iphone.png
3847751
https://www.taptica.com/wp-content/themes/taptica3/assets/img/videos/home_desktop.mp4
3136926
https://www.taptica.com/wp-content/uploads/2019/02/Like.png
658256
https://www.taptica.com/wp-content/uploads/2019/02/Play.png
375097
https://www.taptica.com/wp-content/uploads/2018/06/case_2.jpg
187068
https://www.taptica.com/wp-content/uploads/2018/06/case_1.jpg
149699
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
133869
https://www.taptica.com/wp-content/uploads/2019/02/Target.png
73231
Reduce JavaScript execution time — 5.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
3170.496
2834.7
160.872
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
1384.184
407.732
5.856
https://www.taptica.com/
1307.452
155.716
8.604
https://www.google.com/recaptcha/api2/bframe?hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&cb=tpvbuw3wjb6n
1146.432
1083.712
4.936
Unattributable
732.808
21.388
1.192
https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LdlzJIUAAAAAMhAH0ZkcthDNyzKv70Gb7RGnTDU&co=aHR0cHM6Ly93d3cudGFwdGljYS5jb206NDQz&hl=en&v=IU7gZ7o6RDdDE6U4Y1YJJWnN&size=invisible&badge=bottomright&cb=b3cxckeiwash
385.232
294
5.068
https://www.taptica.com/wp-content/uploads/pum/pum-site-scripts.js?defer&generated=1588547882&ver=1.10.1
293.116
245.912
7.328
https://www.taptica.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
203.348
178.48
6.396
https://www.google-analytics.com/analytics.js
170.928
84.52
4.872
https://www.google.com/js/bg/Tt0mLDKZlf_cow3Xat8Z87ITm0Gj_eaE9na0fCfZ4RQ.js
147.756
134.468
11.68
https://www.googletagmanager.com/gtag/js?id=UA-85401087-1
61.092
47.016
10.912
Minimize main-thread work — 9.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
5562.28
Style & Layout
1126.34
Rendering
931.24400000001
Other
893.13199999999
Script Parsing & Compilation
259.304
Parse HTML & CSS
240.32
Garbage Collection
118.988
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/zillaslab/v5/dFa5ZfeM_74wlPZtksIFYskZ6HOpW3pwfa0.woff2
3.9310000138357
https://fonts.gstatic.com/s/zillaslab/v5/dFa6ZfeM_74wlPZtksIFajo6_V6LVlA.woff2
3.5200000274926
https://fonts.gstatic.com/s/zillaslab/v5/dFa5ZfeM_74wlPZtksIFYuUe6HOpW3pwfa0.woff2
2.7159999590367
https://fonts.gstatic.com/s/zillaslab/v5/dFa4ZfeM_74wlPZtksIFaj8K_1SMdFJ6dQ.woff2
2.241000009235
https://fonts.gstatic.com/s/poppins/v12/pxiEyp8kv8JHgFVrJJfecnFHGPc.woff2
2.6250000228174
https://fonts.gstatic.com/s/courgette/v7/wEO_EBrAnc9BLjLQAUk1VvoK_kgXiQ.woff2
2.7150000096299
https://fonts.gstatic.com/s/zillaslab/v5/dFa5ZfeM_74wlPZtksIFYoEf6HOpW3pwfa0.woff2
3.1009999802336
https://fonts.gstatic.com/s/poppins/v12/pxiByp8kv8JHgFVrLGT9Z1xlFd2JQEk.woff2
2.7870000340044
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
2.3059999803081
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
2.7940000290982
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
0.08600001456216
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
0.056999968364835
Reduce the impact of third-party code — Third-party code blocked the main thread for 3,050 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
492868
2403.276
SHOW DETAILS
39078
615.352
SHOW DETAILS
19831
30.872
SHOW DETAILS
162230
0
SHOW DETAILS
35560
0
SHOW DETAILS
10303
0
SHOW DETAILS
773
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js
line: 1
https://www.gstatic.com/recaptcha/releases/IU7gZ7o6RDdDE6U4Y1YJJWnN/recaptcha__en.js
line: 154
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of taptica.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Taptica.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Taptica.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
ADVERTISERS
Read More
VIDEO
Tremor Video
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
See More
Read More
input
Advertisers Terms & Conditions
Privacy Policy
Publishers Terms & Conditions
CCPA

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
77

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that taptica.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.3.7
jQuery
3.3.1
Moment.js
2.24.0
Moment Timezone
0.5.23
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://taptica.com/
http://www.taptica.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 8 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
3
Medium
82

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for taptica.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of taptica.com on mobile screens.
Document uses legible font sizes — 99.28% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
.rc-anchor-normal .rc-anchor-pt, .rc-anchor-invisible .rc-anchor-pt, .rc-anchor-compact .rc-anchor-pt
0.39%
8px
SHOW DETAILS
.rc-anchor-invisible-text .rc-anchor-pt a:link, .rc-anchor-invisible-text .rc-anchor-pt a:visited
0.33%
10px
SHOW DETAILS
99.28%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 89% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
button
15x15
button
button
15x15
button
CCPA
99x21
Privacy Policy

Content Best Practices

Links do not have descriptive text — 20 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of taptica.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of taptica.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 27.8 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://taptica.com/
http://www.taptica.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 34.73.10.176
Continent: North America
Country: United States
United States Flag
Region: Virginia
City:
Longitude: -77.2481
Latitude: 38.6583
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Google LLC
Registration

Domain Registrant

Private Registration: No
Name:
Organization: Taptica LTD
Country: IL
City:
State: Center
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 23.208.40.188
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: *.taptica.com
Issued By: Go Daddy Secure Certificate Authority - G2
Valid From: 4th September, 2018
Valid To: 22nd August, 2020
Subject: CN = *.taptica.com
Hash: 4a7b868a
Issuer: CN = Go Daddy Secure Certificate Authority - G2
OU = http://certs.godaddy.com/repository/
O = GoDaddy.com, Inc.
S = US
Version: 2
Serial Number: 3115346377549015628
Serial Number (Hex): 2B3BEF064A1BEA4C
Valid From: 4th September, 2024
Valid To: 22nd August, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:40:C2:BD:27:8E:CC:34:83:30:A2:33:D7:FB:6C:B3:F0:B4:2C:80:CE
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.godaddy.com/gdig2s1-864.crl
Certificate Policies: Policy: 2.16.840.1.114413.1.7.23.1
CPS: http://certificates.godaddy.com/repository/
Policy: 2.23.140.1.2.1
Authority Information Access: OCSP - URI:http://ocsp.godaddy.com/
CA Issuers - URI:http://certificates.godaddy.com/repository/gdig2.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : A4:B9:09:90:B4:18:58:14:87:BB:13:A2:CC:67:70:0A:
3C:35:98:04:F9:1B:DF:B8:E3:77:CD:0E:C8:0D:DC:10
Timestamp : Sep 4 19:24:17.195 2018 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:F1:B0:07:C9:0D:32:C4:E4:2E:DA:32:
5E:98:2F:08:89:92:55:07:6C:50:5A:17:BB:33:91:14:
D2:CA:46:D0:87:02:21:00:99:71:7C:1E:F5:8C:3D:52:
44:42:B3:46:C3:99:B0:1E:EB:DB:B1:FA:89:19:43:B9:
83:1B:91:27:F8:B5:B5:42
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:4B:BD:B7:75:CE:60:BA:E1:42:69:1F:AB:E1:9E:66:
A3:0F:7E:5F:B0:72:D8:83:00:C4:7B:89:7A:A8:FD:CB
Timestamp : Sep 4 19:24:18.314 2018 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:E0:6F:DB:2D:6A:52:8F:63:93:7E:DE:
D9:2F:26:36:5D:62:F6:4D:D1:B5:B8:0E:A1:3C:70:2A:
77:A9:77:10:5A:02:21:00:FD:C2:08:59:66:49:A6:1D:
5C:BE:0C:81:3F:36:D6:A8:80:D5:CF:57:34:37:0F:1A:
8A:4C:E8:C4:F6:E2:71:B7
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5E:A7:73:F9:DF:56:C0:E7:B5:36:48:7D:D0:49:E0:32:
7A:91:9A:0C:84:A1:12:12:84:18:75:96:81:71:45:58
Timestamp : Sep 4 19:24:18.597 2018 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:38:09:ED:72:90:8C:35:F3:01:33:EE:7A:
BA:F2:AB:2B:D8:A0:8E:F8:AA:19:3A:07:1E:95:30:48:
51:4B:8D:E8:02:20:2C:A6:F2:EA:79:E5:73:89:8B:AF:
C2:86:D5:DD:A5:79:D7:97:A9:18:A8:C6:1E:74:01:D7:
45:BE:69:53:7E:E9
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:taptica.com
DNS:*.taptica.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
taptica.com. 34.73.10.176 IN 29

NS Records

Host Nameserver Class TTL
taptica.com. ns2.p23.dynect.net. IN 21599
taptica.com. ns3.p23.dynect.net. IN 21599
taptica.com. ns1.p23.dynect.net. IN 21599
taptica.com. ns4.p23.dynect.net. IN 21599

MX Records

Priority Host Server Class TTL
30 taptica.com. taptica-com.mail.protection.outlook.com. IN 299
10 taptica.com. us-smtp-inbound-1.mimecast.com. IN 299
20 taptica.com. us-smtp-inbound-2.mimecast.com. IN 299

SOA Records

Domain Name Primary NS Responsible Email TTL
taptica.com. ns1.p23.dynect.net. shuli\.h.taptica.com. 3599

TXT Records

Host Value Class TTL
taptica.com. globalsign-domain-verification=sQ-XKBfUo5JDJd8xvoOg94ZQ0q4WWtarHMUXPLXva- IN 299
taptica.com. v=spf1 IN 299
taptica.com. MS=ms88633478 IN 299

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx
Date: 9th August, 2020
Content-Type: text/html; charset=UTF-8
Cache-Control: max-age=600, must-revalidate
Content-Length: 59081
Connection: keep-alive
Keep-Alive: timeout=20
Vary: Accept-Encoding,Cookie
Link: <https://www.taptica.com/>; rel=shortlink
X-Powered-By: WP Engine
X-Cacheable: SHORT
X-Cache: HIT
X-Cache-Group: normal
Accept-Ranges: bytes

Whois Lookup

Created: 18th January, 2012
Changed: 19th January, 2019
Expires: 18th January, 2021
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: ns1.p23.dynect.net
ns2.p23.dynect.net
ns3.p23.dynect.net
ns4.p23.dynect.net
Owner Organization: Taptica LTD
Owner State: Center
Owner Country: IL
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=TAPTICA.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=TAPTICA.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=TAPTICA.COM
Full Whois: Domain Name: TAPTICA.COM
Registry Domain ID: 1697566083_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-01-19T15:42:27Z
Creation Date: 2012-01-18T12:06:23Z
Registrar Registration Expiration Date: 2021-01-18T12:06:23Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registrant Organization: Taptica LTD
Registrant State/Province: Center
Registrant Country: IL
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=TAPTICA.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=TAPTICA.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=TAPTICA.COM
Name Server: NS1.P23.DYNECT.NET
Name Server: NS2.P23.DYNECT.NET
Name Server: NS3.P23.DYNECT.NET
Name Server: NS4.P23.DYNECT.NET
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-08-09T23:00:00Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

The data contained in GoDaddy.com, LLC's WhoIs database,
while believed by the company to be reliable, is provided "as is"
with no guarantee or warranties regarding its accuracy. This
information is provided for the sole purpose of assisting you
in obtaining information about domain name registration records.
Any use of this data for any other purpose is expressly forbidden without the prior written
permission of GoDaddy.com, LLC. By submitting an inquiry,
you agree to these terms of usage and limitations of warranty. In particular,
you agree not to use this data to allow, enable, or otherwise make possible,
dissemination or collection of this data, in part or in its entirety, for any
purpose, such as the transmission of unsolicited advertising and
and solicitations of any kind, including spam. You further agree
not to use this data to enable high volume, automated or robotic electronic
processes designed to collect or compile this data for any purpose,
including mining this data for your own personal or commercial purposes.

Please note: the registrant of the domain name is specified
in the "registrant" section. In most cases, GoDaddy.com, LLC
is not the registrant of domain names listed in this database.
View Raw Whois

Nameservers

Name IP Address
ns1.p23.dynect.net 108.59.161.23
ns2.p23.dynect.net 108.59.162.23
ns3.p23.dynect.net 108.59.163.23
ns4.p23.dynect.net 108.59.164.23
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